A. So glad you asked! Simply put, when we’re talking about on-page SEO, we’re referring to the creation and optimization of new and old website content. When Google gets the munchies, it prefers to chow down on organic snacks like rich, robust website copy and detailed blog posts.

Post-digestion, Google will begin to recognize your site as a provider of valuable information. In return, you can expect to see your site rise in search rankings, which often means more click-throughs and conversions for you.

But here’s the thing: this process can take a long time if the content is left by its lonesome post-publication. We’re talking 6-8 months to see a significant jump in most cases. This is where off-page—or technical—SEO comes into play.

If on-page SEO is organic, grass-fed butter, then off-page SEO is the daily bread working consistently on your behalf to get your site discovered. Contrary to popular belief, off-page SEO isn’t about tricks and gimmicks. It’s about targeted promotion and multi-channel distribution, maximizing your content’s potential, and getting it the exposure it deserves sooner rather than later.

By uniting all of the platforms and channels related to your brand that are scattered across the internet, and then announcing the happy union to search engines, off-page SEO accomplishes the worthy goal of increasing your domain authority.

Bottom line? These approaches work hand-in-hand, and combining them is the best way to achieve results as quickly as possible.