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The Ultimate Guide To Conversion Rate Optimization Online marketers build websites to drive traffic which will then be converted into leads. Marketers will create more ways to make more traffic and hopefully bring success to their businesses. Some marketers incorporate SEO strategies to generate more traffic while others focus more on getting more from the existing traffic. This is where Conversion Rate Optimization comes into the picture. What is Conversion Rate Optimization? Conversion Rate Optimization or CRO has shot up its popularity. Mainly because it is conceived as the most effective way to maximize profits from sales without raising your advertising cost. By definition, Conversion Rate Optimization or CRO is the process of optimizing your websites such as your landing pages and sponsored search ads to improve the overall performance of your site; thus, increasing your conversion rate. In the most straightforward term, CRO is the method marketers used to determine what exactly your visitors are looking for when they land on your web page; and then offering that to them. The first step of Conversion Rate Optimization is to identify what your conversion goals are for any given web page or mobile app. The type of product or services you are providing will determine your conversion goal and success metrics. If your business is in the media industry, then perhaps your goal will revolve around the number of page views and ad views your site gets, number of newsletter subscriptions and percentage of content engagement. Why Conversion Rate Optimization Crucial? Conversion Rate Optimization is crucial as it helps you increase your profits per visitor, thus, acquiring more customers and making your business more prominent while minimizing your acquisition costs. However, the first benefit that a company gets with CRO is their better customer insights. Business owners receive the opportunity to learn more about their audience. Thus, they will be able to find the RIGHT customers for business and to provide their needs completely. Smart business owners know that customers are not infinite. But with Conversion Rate Optimization you will be able to convert website visitors into customers and increases your ROI. It is like watching your very own company grows without spending too much on the acquisition effort. In the visitors’ point of view, they will stick around your website because they have a better experience on it. They tended to feel smart and empowered while browsing on it.
5 Tips for Writing Call to Actions that Work Read this blog, and you will have the best days of your life. Do I have your attention now? The statement above plays a significant role in the topic that I am about to discuss – Call To Action. By definition, a call-to-action is what marketers call the sentence or phrases that initiate their target audience to perform a task like clicking a URL, signing up for a newsletter, or purchasing the product. However, consumers are stubborn. Who would automatically register for a newsletter with just a mere “Sign up now!”? Nobody. In marketing, you have to attract someone’s attention first before you could compel him or her into doing something that will benefit your website. So how are you going to do this? Follow the five tips in writing a killer call to action that will inevitably hook your target audience. Figures are powerful As what the famous saying goes, curiosity kills the cat. If there are millions of people signing up for a newsletter, wouldn’t you get curious and try signing up on it too? Of course, you would right? This strategy has been used and proven to be very useful for many online marketers. The figures you will use on your call to action serve as a carpet that the users will walk on towards your mailing list. Your website visitors will tend to think that if this large number of people have subscribed or registered, then it must be worthy of it. Take advantage of the FOMO syndrome Another useful tactic in writing call to action that, again, rose from human nature is the FOMO syndrome or “Fear Of Missing Out.” Remember how people run to the department store when a 50% sale is ending? That’s what FOMO could do to your users. A message that is prompting you to do something because time is running out is hard to ignore. This kind of call to action will somewhat instill fear in users that they might miss out on something important that might not happen again anytime soon. Integrate strong command verbs Using command verbs at the start of your call to action will make your message clear and straight to the point. It will give the impression you know precisely what you want from your audience, and you are confident enough that you will get it.
What To Look For When Hiring An Internet Marketing Company I want to start this article with the famous quote of Joe Kraus, “The cost of hiring someone bad is so much greater than missing out on someone good.” This quote pretty much sums up everything you need to know about the importance of hiring the right people for your business. As a business owner, you owe it not only to yourself but also to your company to do the most critical task, and that is hiring the best person you could find. This is especially true for businesses that are looking for an internet marketing company to help them expand their online presence. The internet is flooded with self-proclaimed digital marketing experts or gurus that promise your business to reach the top. I wonder how much percentage of these claims is true. So for you to get scammed with these types of people, I have outlined below the three things you ought to consider when hiring an internet marketing company. Make Sure They Walk The Talk It is reasonable to think that the right internet marketing company, who claims to be right in SEO, should also have a company website that ranks in SEO. Don’t believe them when an internet marketing company tells you that they didn’t list well in SERP because they are too busy ranking their clients’ websites. No matter how busy they were with their clients, they should still have time to polish and improve their website’s ranking. After all, you are all still businesses who want to strive in the ever competitive online world. Look For An Impressive Portfolio And Authentic References This is where your homework starts. If you want to hire the best internet marketing company for your business, then you need to exert a little effort too. Check out the company’s portfolio and see how extensive their experiences are. Remember, if the internet marketing company is confident enough with the previous projects, then they will surely lay it all out for their clients to see. And while you are checking their work portfolio, why not validate the authenticity of the references they post too? Their recommendations should be able to inform you about the type of services the company gives and how well it was delivered. See our testimonials if you are interested in working with us! Check The Companies Website The
How To Do Google Ads Correctly When you have an online business, one of the things that you will continue to work out for is finding customers for your business and expand your reach so that you’ll raise your revenue. And while we’re on the topic of online advertising, don’t you know that there is an effective way of increasing your ROI without spending much? Yes, that is through the use of Google Ads. However, you have to understand that Google Ads won’t work for everyone especially if you don’t know how to use it correctly. So here I am now with tips on how to use Google Ads for your business’ benefits. Have a clear goal Before you start up any campaigns, you have to determine first your purpose in running one. What is your purpose in using Google Ads? Are you using it for generating leads or for your online store? You have to know how you would like your audience to react to the campaign. Your answer to these questions will help you decide on which feature to focus on. Your audience should be your primary concern in planning and write your ads. And then put yourself in your audience’ shoes. Only then you will know how to catch their attention and eventually raise your ROI. See which keywords to prioritize How will you know which keyword sells best? Again, put yourself in your audience’ shoes. The most elements in every business are the customers and understanding what they want. No matter how ads you are going to launch, if you do not understand the search terms that your target audience uses when they are browsing the internet, it will still end a failure. Use keyword tools to check how much users use your keywords in their searches. The search volume will tell you if you should continue running a campaign on it or consider revising it. Cost Vs. Budget So you already have the keyword you want to optimize. The next question is “Can you afford the campaign for that keyword?” Let’s face it, your resources aren’t infinite, and in the first place, you are running ads to profit; not the other way around. To help you answer this question, set a maximum cost-per-click (CPC). Then use the keyword tool to compare the result with the estimated CPC you get in the keyword tool. Anyway, you
What Will Content Marketing Be Like In 2019? The marketing world changes every day. New tools and technologies are emerging, and you can get easily lost with all of these ideas. Fresh thinkers put a new spin on old tactics, and the level of quality continues to rise. What should do? You might be overwhelmed with all the information and your eagerness to keep your business on top but don’t forget that content marketing is here to stay – always has, always will be. Content marketing keeps on going through the years. It was estimated that the content marketing industry would be worth $400 billion in 3 years. So, what will be content marketing be like in 2019? Well, content marketing will become marketing. Content marketing may have been here for quite some time, but it is still a relatively new phenomenon. Did you know why content marketing has taken over the marketing world today? It is because the content is one of the best tools you can use to earn trust, build your brand, generate traffic and everything in between. Content marketing is marketing itself! To give you an overview, there are three kinds of content creation: Useful content. A guide content, how – to post that aims to help your audience a task or learn a new skill. Informative content. Your goal here is to make your audience learn a new skill or help them make a better decision. Entertaining content. Your emotion has values – so does a compelling content. How to do better in content marketing in 2019 The trick to succeeding in content marketing will always be the same – creating unique and valuable content that users will read and love. However if you need better ideas on how to up your content marketing skills, then these simple tips below are for you: Produce Valuable Content Millions and millions of contents are being published on the internet daily, but know what sets them apart? It’s the value. Not all materials provide the value that readers are looking for. And that what your content needs to have for it to stand out. Know and understand your readers, determine their characteristic that they share, and finally, provide content that will solve their problem. Make Your Content Accessible Enough For your content to help your readers, you have to make sure that they can fully access it.
What’s The Difference Between Marketing & Advertising If you sometimes find yourself confused with marketing and advertising, then rest assured, you are not alone. At first glance, you may see both terms related especially since both aims for the same thing --- getting a service or product sold. However, their similarities end there. If you need help advertising or marketing your business please visit here. Knowing the difference between marketing and advertising plus great market research will give your business a head start from your competitors. So let’s start digging into these two terms deeper and know them more. What is Marketing? Marketing refers to the more extensive process of getting your products ready for the marketplace. The process involves knowing who your potential customers are, their buying behavior, and what piqued their interests so that they will be willing enough to exchange something of value to them, such as money, for the product or service you offered. Marketing includes adjusting and polishing your brand’s color, logo, and other design elements to make it appealing and match well with your product. 4. Primary Elements of Marketing Product It is the item that addresses the consumers’ needs. It could be a good or a service. Price It is the amount that customers pay for the products or services they purchase. Place It is the location where consumers can access the products and services being offered. And products can be provided through selective distribution, exclusive distribution, or franchising. Promotion It is the means that a company uses to communicate its products and services to its potential customers. The development used by the company is also a big factor that affects the success of the products or services being offered. What is Advertising? If we picture out marketing as a whole pizza, then advertising is just a slice of the entire pizza. Can you see the picture now? Advertising is only one component of the whole marketing process. It is part of the element Promotion in Marketing. Advertising is the process that companies use to promote their products and services and to spread the word so that the potential customers will know that the company exists. Advertising can be in the form of newspapers, magazines, direct mail, billboards, TV, radio, and other online mediums. Like marketing, advertising also evolved – from print to media advertising where the ways are less costly, more effective
How To Do An Instagram Giveaway Do you want more engagement on your Instagram profile? The best way to do just that is to organize an Instagram giveaway for your followers. Remember, people love free stuff. When you post something that is for free, your followers will be excited to follow your page. When you want to get more audience, the people’s desire to get something free is one of the most powerful techniques that you can use. What Are Instagram Giveaways? These are giveaways (free of course) on a limited time to a lucky participant, given that the winner will adhere to certain criteria. It can be an item, such as a book or a coupon discount. The key here is to offer a free item that is related to your business or brand. Don’t give away a mobile phone to get more traffic – it will never bring in quality participants who will benefit your business. For example, if you are into photography, you may want to give away a set of photography lens perhaps? Just stick within your niche to attract the right people into your business. 5 Steps in Doing Instagram Giveaways So, you’ve already found an item you want to give away? Now, time to do an Instagram giveaway steps! 1. Know Your Budget A smart businessman always sets a budget in whatever endeavors he plans to do. Set a limit to your prize value or units available. This will also prevent you to be on the losing end. Having a budget limit will also help you narrow down your list of the possible giveaways to give. 2. Determine Your Goals This is one of the most important things that you need to keep in mind when planning Instagram Giveaways. What are your goals in doing this? What are you trying to achieve? Knowing your goals will make it easier for you to plan out the activities you are going to launch in your Instagram account. 3. Define Contest Rules And Conditions Set out your rules and conditions so that your contest will be more organized and will go smoothly. This will also make it easier for Instagram users to participate in your contest. And the more participants you have, the more engaging it will be, and the easier you will achieve your goals. 4. Select a campaign hashtag Hashtags play a very significant role
How To Know If Someone Blocked You On Instagram So you had a bad breakup, or you and your best friend had a huge fight. But you to appear unaffected and wants to continue keeping your chin up high, so you didn’t unfollow. Of course, you want to keep tabs on him or her to see how pathetic his or her life became without you in his/her life. But, hey, suddenly all of his/her posts are no longer showing on your feed! So what’s the meaning of this? Is he/she too affected by your fight that he/she can't stand to see news about you? Did someone block you? How To Check Who Blocked You On Instagram? There are many reasons why a person may have blocked you. When someone blocked you, you can’t see any more photos, a post from the person who blocked you. Or, this is also a chance that you are not blocked, but that person has just shut down his/her account. Want to know if you have been blocked or not? Here’s how to tell if someone blocked you on Instagram: Step 1. First, open your Instagram account. Try searching in the person’s username on the search box. This is by far the easiest way to determine if someone blocked you on Instagram. Should they have their account public, what you will see in the search result is a black photo grid with a message “User not found.” And if their account is private, you will know if you've been blocked if they won’t show up in the search result. Step 2. Another way to determine if someone blocked you on Instagram is by searching them through the photos that they were tagged. Try checking Instagram posts from your mutual friends. If the person whom you thought blocked you have been tagged, then click on the tag. It will take you straight to the person’s profile. However, if the person has blocked you, chances are you will be unable to see any of the posts on their Instagram account. There’s no use sending that person with a message because they will not receive a private message from you anymore. However, if you wanted so much to connect with that person, you can contact that person by mentioning them in a post using @username. Whether someone has blocked you or not, keep posting fantastic photos and videos on