5 Tips for Writing Call to Actions that Work Read this blog, and you will have the best days of your life. Do I have your attention now? The statement above plays a significant role in the topic that I am about to discuss – Call To Action. By definition, a call-to-action is what marketers call the sentence or phrases that initiate their target audience to perform a task like clicking a URL, signing up for a newsletter, or purchasing the product. However, consumers are stubborn. Who would automatically register for a newsletter with just a mere “Sign up now!”? Nobody. In marketing, you have to attract someone’s attention first before you could compel him or her into doing something that will benefit your website. So how are you going to do this? Follow the five tips in writing a killer call to action that will inevitably hook your target audience. Figures are powerful As what the famous saying goes, curiosity kills the cat. If there are millions of people signing up for a newsletter, wouldn’t you get curious and try signing up on it too? Of course, you would right? This strategy has been used and proven to be very useful for many online marketers. The figures you will use on your call to action serve as a carpet that the users will walk on towards your mailing list. Your website visitors will tend to think that if this large number of people have subscribed or registered, then it must be worthy of it. Take advantage of the FOMO syndrome Another useful tactic in writing call to action that, again, rose from human nature is the FOMO syndrome or “Fear Of Missing Out.” Remember how people run to the department store when a 50% sale is ending? That’s what FOMO could do to your users. A message that is prompting you to do something because time is running out is hard to ignore. This kind of call to action will somewhat instill fear in users that they might miss out on something important that might not happen again anytime soon. Integrate strong command verbs Using command verbs at the start of your call to action will make your message clear and straight to the point. It will give the impression you know precisely what you want from your audience, and you are confident enough that you will get it.

What To Look For When Hiring An Internet Marketing Company I want to start this article with the famous quote of Joe Kraus, “The cost of hiring someone bad is so much greater than missing out on someone good.” This quote pretty much sums up everything you need to know about the importance of hiring the right people for your business. As a business owner, you owe it not only to yourself but also to your company to do the most critical task, and that is hiring the best person you could find. This is especially true for businesses that are looking for an internet marketing company to help them expand their online presence. The internet is flooded with self-proclaimed digital marketing experts or gurus that promise your business to reach the top. I wonder how much percentage of these claims is true. So for you to get scammed with these types of people, I have outlined below the three things you ought to consider when hiring an internet marketing company. Make Sure They Walk The Talk It is reasonable to think that the right internet marketing company, who claims to be right in SEO, should also have a company website that ranks in SEO. Don’t believe them when an internet marketing company tells you that they didn’t list well in SERP because they are too busy ranking their clients’ websites. No matter how busy they were with their clients, they should still have time to polish and improve their website’s ranking. After all, you are all still businesses who want to strive in the ever competitive online world. Look For An Impressive Portfolio And Authentic References This is where your homework starts. If you want to hire the best internet marketing company for your business, then you need to exert a little effort too. Check out the company’s portfolio and see how extensive their experiences are. Remember, if the internet marketing company is confident enough with the previous projects, then they will surely lay it all out for their clients to see. And while you are checking their work portfolio, why not validate the authenticity of the references they post too? Their recommendations should be able to inform you about the type of services the company gives and how well it was delivered. See our testimonials if you are interested in working with us! Check The Companies Website The

What Will Content Marketing Be Like In 2019? The marketing world changes every day. New tools and technologies are emerging, and you can get easily lost with all of these ideas. Fresh thinkers put a new spin on old tactics, and the level of quality continues to rise. What should do? You might be overwhelmed with all the information and your eagerness to keep your business on top but don’t forget that content marketing is here to stay – always has, always will be. Content marketing keeps on going through the years. It was estimated that the content marketing industry would be worth $400 billion in 3 years. So, what will be content marketing be like in 2019? Well, content marketing will become marketing. Content marketing may have been here for quite some time, but it is still a relatively new phenomenon. Did you know why content marketing has taken over the marketing world today? It is because the content is one of the best tools you can use to earn trust, build your brand, generate traffic and everything in between. Content marketing is marketing itself! To give you an overview, there are three kinds of content creation: Useful content. A guide content, how – to post that aims to help your audience a task or learn a new skill. Informative content. Your goal here is to make your audience learn a new skill or help them make a better decision. Entertaining content. Your emotion has values – so does a compelling content. How to do better in content marketing in 2019 The trick to succeeding in content marketing will always be the same – creating unique and valuable content that users will read and love. However if you need better ideas on how to up your content marketing skills, then these simple tips below are for you: Produce Valuable Content Millions and millions of contents are being published on the internet daily, but know what sets them apart? It’s the value. Not all materials provide the value that readers are looking for. And that what your content needs to have for it to stand out. Know and understand your readers, determine their characteristic that they share, and finally, provide content that will solve their problem.   Make Your Content Accessible Enough For your content to help your readers, you have to make sure that they can fully access it.

How To Do An Instagram Giveaway Do you want more engagement on your Instagram profile? The best way to do just that is to organize an Instagram giveaway for your followers. Remember, people love free stuff. When you post something that is for free, your followers will be excited to follow your page. When you want to get more audience, the people’s desire to get something free is one of the most powerful techniques that you can use. What Are Instagram Giveaways? These are giveaways (free of course) on a limited time to a lucky participant, given that the winner will adhere to certain criteria. It can be an item, such as a book or a coupon discount. The key here is to offer a free item that is related to your business or brand. Don’t give away a mobile phone to get more traffic – it will never bring in quality participants who will benefit your business. For example, if you are into photography, you may want to give away a set of photography lens perhaps? Just stick within your niche to attract the right people into your business. 5 Steps in Doing Instagram Giveaways So, you’ve already found an item you want to give away? Now, time to do an Instagram giveaway steps! 1. Know Your Budget A smart businessman always sets a budget in whatever endeavors he plans to do. Set a limit to your prize value or units available. This will also prevent you to be on the losing end. Having a budget limit will also help you narrow down your list of the possible giveaways to give. 2. Determine Your Goals This is one of the most important things that you need to keep in mind when planning Instagram Giveaways. What are your goals in doing this? What are you trying to achieve? Knowing your goals will make it easier for you to plan out the activities you are going to launch in your Instagram account. 3. Define Contest Rules And Conditions Set out your rules and conditions so that your contest will be more organized and will go smoothly. This will also make it easier for Instagram users to participate in your contest. And the more participants you have, the more engaging it will be, and the easier you will achieve your goals. 4. Select a campaign hashtag Hashtags play a very significant role