shaneperrymarketing, Author at Shane Perry Marketing

About shaneperrymarketing

Shane Perry Marketing is a marketing agency based in Maui, Hawaii. Our services include internet marketing services, web, and graphic design, marketing consultation, social media marketing, and search engine optimization.

How To Grow Instagram Followers Organically The Right Way

How To Grow Instagram Followers Organically The key to growing your Instagram followers organically all comes down to the quality of content and your audience. However, you can’t just hope for the best and received a positive result. Everyone wants to grow their Instagram followers fast. You can do it, but it’s not as easy as building it overnight. You need to take note that having many followers is good, but it’s more important to invest in the right type of growth and make it as organic as possible. To increase your followers, you have two choices – grow Instagram followers organically or buy Instagram followers. The first one is the best option as apart from being inexpensive is that it also allows you to use the platform naturally. Buying followers can hurt your reputation as well as your chances of actually growing your account. That being said, stick with these easy steps we laid out to ensure you have the best start to increase your following fast. Contents: 1. Complete Your Instagram Profile 2. Connect With The Right Audience 3. Use Your Analytics 4. Develop Your Style 5. Engage With Similar Content 6. Find Other Relevant Hashtags 7. Collaborate 8. Use Location Tags 9. Think Outside The Box 10. CTA 1. Complete Your Instagram Profile The first step that you need to take to attract more Instagram followers is to complete your business profile. About half of the users visiting your profile will decide to follow you or not through your profile photo and your bio. Add a clear picture of you or your company logo and put the link of your homepage in your bio. Your profile photo is one of the essential steps to get correct, but most people overlook this. 2. Connect With The Right Audience No matter how many followers you may have at the beginning, never will they last if they cannot connect to your content. Audiences that don't find enough interest in your profile will most likely unfollow you over time. Spend the time to research and plan out who your targeted market is and how people will connect to the content on your page. 3. Use Your Analytics Once you already have your targeted audience, the next thing you should do is to get to know them more. You can do this by interacting with them in the comments section of your

6 SEO Solutions That Increase Your Website Visibility

6 SEO Solutions That Increase Your Website Visibility SEO or Search Engine Optimization is the process that website owners undertake to improve their website’s position in major search engines such as Google. As a rule of the thumb, the site that appears higher on the first page of search engines has better website traffic and has more chances of grabbing consumers to purchase their products and services. Therefore, the main goal of every website is to get to page one and establish its position there. Get professional SEO marketing here. However, it’s not always a bed of roses for online entrepreneurs. There are times that problems arise which kick them out of their position or prevent them from appearing on top pages of search results. Now, if you are one of those online entrepreneurs who want to succeed in SEO, below are the 6 SEO solutions that will surely help you land a stable place in search engine’s result page. Here is a quick link to beginner's guide to SEO. 1. Use keywords strategically Keywords are the staple of SEO. A website with inappropriate keywords is useless and fated to fail. With the new SEO algorithm, contents with long tail keywords have better success than short and generic ones. Make sure that your keywords or keyword phrases are relevant to your company and has a conversational marketing vibe. There are a lot of keyword research tools on the internet that you could use for searching the best keywords for your website. And once you already have your targeted keywords, use them strategically on your website as well as on your content. 2. Originality is the rule When it comes to content marketing, original, high quality, and relevant materials rule. Major search engines like Google never liked duplicate contents --- meaning, two or more substances posted in different URLs. And it could hurt your website real bad once search engines notice this. If you want to establish trustworthiness and prominence, you have to make sure to post unique contents that are relevant to your company. You can use tools such as Copyscape, SiteLiner, etc. to check the originality of your content. Here are some content marketing strategies. 3. Use keywords naturally Let’s say you already have determined the keywords or keyword phrases that you want to rank for your website. Typically, the next thing that you would like to do is

7 Social Media Trends That You Should Adopt

7 Social Media Trends That You Should Adopt Social media is continually evolving and comes back with new features that keep marketers intrigued and interested. Gone are the days when Facebook, Twitter, Instagram, and other social media platforms are only for photo and status sharing. It becomes more and more critical for businesses as well. Whether you own a startup business or have a business with multiple locations and you haven’t incorporated social media in your online marketing strategies, then now is the time to make a move with the seven must-adapt social media trends below. 1. Video content Video streaming is undeniably prevalent nowadays. And a smart marketer won’t waste time and will use this trend right away to benefit his company. According to statistics, every day, more than 500 million hours of YouTube videos are being watched while a video posted on Facebook gets about 135% more organic reach compared to the then-popular Facebook photo. Videos can be live or pre-produced, whatever clicks the preferences of your community. 2. Chatbots Who isn’t familiar with Facebook Messenger? NO ONE. Facebook said that there are about 400 million people who use voice and video calling on Messenger every month while there are 1.2 Billion active users on WhatsApp. Right now, chatbots are relevant to audiences, so you got to include this in your marketing strategy. Know the social media messaging apps they frequently spend time in, then start creating content that fits well with it. 3. Personalization of content Another social media trend that you need to adapt is content personalization. Nobody would pay attention to content that isn’t relevant to them. So feel the pulse of your audience, know what piques their interest, and then produce content that would suit their preferences. You don’t have to create content for every audience, instead, craft something that speaks to them as a whole. 4. Social groups In unity, there is strength --- this is what social media groups are teaching us. The birth of social media groups in social media platforms allows people to connect with other people of the same taste. It also offers businesses the opportunity to locate the audiences that they are targeting efficiently. Make use of social media groups to develop your voice and let it be heard in your group of audience. You can gauge how successful your strategy is with the number of engagements your

5 Reasons Why Digital Marketing Is Important For Hawaii businesses

5 Reasons Why Digital Marketing Is Important For Hawaii Businesses Business owners know the importance of digital marketing. Gone are the days when you just rely on traditional marketing. Yes, traditional marketing still works yet you need to level up your marketing strategy. If your competitors are using the internet to their own advantage, why shouldn’t you? Digital marketing is the latest form of marketing and it can have a big impact on your business. Digital Marketing at its Best At one point, digital marketing is just another type of marketing that most business owners are doing now. It opened a new form of platform on which business owners can market and advertise their products. However, through the years, it has become an integral part of every business. It is no longer an optional strategy but a compulsory one. If you don’t do digital marketing, your business will find it hard to thrive. As the internet becomes part of everything we do daily, the more you need to invest in digital marketing. Here are five important reasons why digital marketing is important for your Hawaii business: 1. Aligns with how people shop today More and more people are shopping online in this day and age. They prefer the convenience of shopping at the comfort of their homes. You need to take advantage of that. When you market online, you are interacting with those people who are into online shopping. However, you need to make sure that you build your brand and have an epic on reputation so people will actually want to visit your website and check out your products. 2. You can reach out to your customers People want to be reached out too. Digital marketing allows you to market and target potential customers, that can't be reached through traditional advertising methods. They want to be provided with key information that helps them with their buying decision. By investing in the right kind of digital marketing company, you can help people decide which products and services would fit them best. 3. Endless possibilities on social media More and more people are using the internet. In fact, an average internet user has at least 2-5 social media accounts. The vast majority of people are using social media every day to make buying decisions. If you can market your product/services to these people correctly, you'll be able to use social media as

15 Reasons How Social Media Marketing Can Boost Your Hawaii Business

15 Reasons How Social Media Marketing Can Boost Your Hawaii Business Having a website these days is necessary. If you have a business, it is important that you build a website and market your product online. It’s easier to do online marketing and it’s quite efficient, especially if you know how to use the internet to your own advantage. With so many websites being built every day, you should not just sit and wait for Google's algorithm to recognize your website. Your website needs to be known so people can visit it. There are lots of ways on how you can build your online presence and reach your target audience and among these methods includes social media marketing. What is social media marketing? Social media marketing or SMM is a powerful tool for business to reach their prospective customers. Millions of people are already using social media, why miss the chance of interacting with them? The best way to get customers is to talk to them directly. How to do just that? By doing social media marketing! Social media marketing involves creating and sharing content in social media networks to get your marketing goals. Social media marketing allows you to post text, image and other content that will increase your audience engagement. Here are 15 reasons how social media marketing can boost your Hawaii business: 1. 90% of your customers are on social media. 2. Customers are more receptive on social media compared to other platforms. 3. It helps increase your brand awareness and recognition. 4. Social media increases your inbound traffic. 5. It also increases website traffic. 6. Social media will help you generate leads and boost sales. 7. Help your brand or product go viral. 8. You learn more about your customers. 9. Easier to keep an eye on your competitor. 10. Allows you to target and retarget ideal customers 11. Social media marketing is cost-effective. 12. It can improve your search engine rankings. 13. It helps improve brand loyalty. 14. Your customers are using social media to get recommendations. 15. You can use social media to reach out to customers you didn’t know existed. These, among many things, are the reasons why you should give social media marketing a try. If you want your Hawaii business to stay in the game, it is imperative that you use all means of strategy to keep your business on top.

5 Effective Tips on Ways to Convert More Leads Into Sales

5 Effective Tips on Ways to Convert More Leads into Sales With so much going on all over the Internet, it is wise to review some strategies that would effectively guide you on the conversion of more leads into sales. Correct execution of these tactics is important if you are already doing them. If not yet, this could be the right time to do it. Applying the strategies below can help to convert leads and achieve your objectives. Tip #1 Grab Their Attention Lots of online businesses strive hard to draw visitors to their website but you have to aim at catching their attention in the first 10 seconds in order for them not to leave right away. Otherwise, you have already wasted that opportunity to convert your viewers into leads. Make sure you find a unique way to make them stay on your website. Your creativity will definitely take a major role in designing your page. Check out our website site design options here. Tip #2 Respond to Inquiries Immediately The faster you respond to an inquiry, the more chance of turning that lead into a closed deal. Convert leads into sales by contacting the prospective client right away by replying to their questions and discuss with them possibilities to cater to their needs. Have a well-organized system to manage your leads coming from the internet. You should be able to identify the needs of your possible leads as the need arises so you can make the most out of those who can potentially transact with you. Tip #3 Learn to Analyze your Competition Business owners are naturally positive thinkers but they also have to be alert when it comes to competition. Price control must be well managed by being aware of your competitors’ price. Remember that if you belong to a very competitive industry, consider reviewing affordability for your prospective clients so you can convert more leads. Some prospects would compare price right away over your competitors’ quotations so make sure you know how to discuss the quality of what you are offering for a reasonable price. Tip #4 Make sure you have an appropriate method to track true results Business owners are naturally positive thinkers but they also have to face and accept reality. With the lack of a proper tool to track the results of the business, it would possibly harm your business. Always be aware

The 5 Things You Need to Start an SEO Campaign

The Ultimate Guide To Conversion Rate Optimization

The Ultimate Guide To Conversion Rate Optimization Online marketers build websites to drive traffic which will then be converted into leads. Marketers will create more ways to make more traffic and hopefully bring success to their businesses. Some marketers incorporate SEO strategies to generate more traffic while others focus more on getting more from the existing traffic. This is where Conversion Rate Optimization comes into the picture. What is Conversion Rate Optimization? Conversion Rate Optimization or CRO has shot up its popularity. Mainly because it is conceived as the most effective way to maximize profits from sales without raising your advertising cost. By definition, Conversion Rate Optimization or CRO is the process of optimizing your websites such as your landing pages and sponsored search ads to improve the overall performance of your site; thus, increasing your conversion rate. In the most straightforward term, CRO is the method marketers used to determine what exactly your visitors are looking for when they land on your web page; and then offering that to them. The first step of Conversion Rate Optimization is to identify what your conversion goals are for any given web page or mobile app. The type of product or services you are providing will determine your conversion goal and success metrics. If your business is in the media industry, then perhaps your goal will revolve around the number of page views and ad views your site gets, number of newsletter subscriptions and percentage of content engagement. Why Conversion Rate Optimization Crucial? Conversion Rate Optimization is crucial as it helps you increase your profits per visitor, thus, acquiring more customers and making your business more prominent while minimizing your acquisition costs. However, the first benefit that a company gets with CRO is their better customer insights. Business owners receive the opportunity to learn more about their audience. Thus, they will be able to find the RIGHT customers for business and to provide their needs completely. Smart business owners know that customers are not infinite. But with Conversion Rate Optimization you will be able to convert website visitors into customers and increases your ROI. It is like watching your very own company grows without spending too much on the acquisition effort. In the visitors’ point of view, they will stick around your website because they have a better experience on it. They tended to feel smart and empowered while browsing on it.

5 Tips for Writing Call to Actions That Work

5 Tips for Writing Call to Actions that Work Read this blog, and you will have the best days of your life. Do I have your attention now? The statement above plays a significant role in the topic that I am about to discuss – Call To Action. By definition, a call-to-action is what marketers call the sentence or phrases that initiate their target audience to perform a task like clicking a URL, signing up for a newsletter, or purchasing the product. However, consumers are stubborn. Who would automatically register for a newsletter with just a mere “Sign up now!”? Nobody. In marketing, you have to attract someone’s attention first before you could compel him or her into doing something that will benefit your website. So how are you going to do this? Follow the five tips in writing a killer call to action that will inevitably hook your target audience. Figures are powerful As what the famous saying goes, curiosity kills the cat. If there are millions of people signing up for a newsletter, wouldn’t you get curious and try signing up on it too? Of course, you would right? This strategy has been used and proven to be very useful for many online marketers. The figures you will use on your call to action serve as a carpet that the users will walk on towards your mailing list. Your website visitors will tend to think that if this large number of people have subscribed or registered, then it must be worthy of it. Take advantage of the FOMO syndrome Another useful tactic in writing call to action that, again, rose from human nature is the FOMO syndrome or “Fear Of Missing Out.” Remember how people run to the department store when a 50% sale is ending? That’s what FOMO could do to your users. A message that is prompting you to do something because time is running out is hard to ignore. This kind of call to action will somewhat instill fear in users that they might miss out on something important that might not happen again anytime soon. Integrate strong command verbs Using command verbs at the start of your call to action will make your message clear and straight to the point. It will give the impression you know precisely what you want from your audience, and you are confident enough that you will get it.

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