Frequently Asked Questions


Questions You Want To Know

Below are our most frequently asked questions from clients and prospects looking into digital marketing for their business. Feel free to reach out if your question isn’t answered here.

What does SEO stand for?

SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.

Which is better, SEO or PPC?

Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC. Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

How do I start my SEO strategy?

  1. Make a list of topics.
  2. Make a list of long-tail keywords based on these topics.
  3. Build pages for each topic.
  4. Set up a blog.
  5. Blog every week to develop page authority.
  6. Create a link-building plan.
  7. Compress all media before putting it on your website.
  8. Stay current on SEO news & practices.

Which SEO techniques are popular?

  • Optimizing your site to be mobile-friendly.
  • Focusing on local SEO optimization.
  • Improve user experience on your website.
  • Maximize on social media efforts.
  • Relying on the available SEO tools.
  • Link building the right way.
  • Using correct LSI keywords.


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