Top 4 Social Media Platforms To Use For Online Marketing
There is no doubt that social media is a must-have marketing tool for every marketer who wants to keep businesses visible in the online world. It has been established that social media is the trend in everything that surrounds us today.
Here are key social media services every business needs.
So if you have a business and you want to introduce your brand to as many prospective customers as you can, then the following powerful social media platforms can help you.
Let’s face it, everyone is familiar with Facebook. And what makes Facebook a very effective marketing platform? All of its active users have one thing in common — and that to discover something that could matter to them. With over 2.13 billion users worldwide, you can surely be able to reach efficiently all the people that matter the most in your business. It has the largest population of potential customers that you can build relationships with for a fraction of the cost. According to statistics, Facebook users spend more than 50 minutes on the platform every day; which means that within 50 minutes they can also view ads from different businesses.
Over 3 million marketers actively advertise on Facebook and majority has succeeded. Its efficient targeting strategies will help you reach the right people within a specific radius around your business.
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With over 300 million active users worldwide and more than 67 million users in the United States, Twitter is definitely a powerful social media platform that anyone can use for online marketing.
Twitter’s efficiency lies in the number of your followers and the number of times your content is being retweeted. The more your post goes viral, the more successful it will be. Aside from that, the hashtag is a very important component in building momentum for your posts. It could make or break your strategies. So, choose the right hashtag, take note of what is trending today and make sure that it is relevant to your business.
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Instagram is another popular and effective social media platform which allows you to share photos with captions and hashtags like Twitter. What makes Instagram better than Twitter is that it allows up to 2,200 characters in caption which is longer compared to 280 character tweet limit in Twitter.
Another good thing about Instagram is that it allows users to use their creativity and interact with other users through posting creative. Or Instagram-marble photos using the event’s hashtags. The secret to success in Instagram is to share visually appealing photos with relevant hashtags. As well as to keep your community interactive and lively by offering giveaways and raffles for your followers.
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Those who think that content is the only relevant thing to rule the online world is definitely wrong. YouTube is the second largest search engine with over 3 billion searches every month and with more than 100 hours of video uploads every minute. Content is important, there is no doubt on that. But creating informational videos and adding them up to your company’s YouTube channel can definitely multiply your visibility to your target audience.
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