Easy SEO Tips For Photographers
I think that photographers talk about SEO a lot and that’s because there are a lot more photographers in the world because of technology. Most of the time the word SEO scares people; it just sounds scary or math-related. SEO stands for Search Engine Optimization. Search engines are sites like Google, Yahoo, Bing, YouTube, and even Facebook can be like a search engine. The one thing that all these sites have in common is they’re trying to help people find what they’re looking for.
What Do Search Engines Do Exactly?
When we go and search for something inside one of these search engines, their job is to match the findings closest to the websites that are available. It is all really about what we type here, and what we type is text. The main job of search engines is to provide the most relevant information to what someone is searching.
There are certain optimization tricks we can do to your websites and blogs and even our social media by using specific terms that are related to the search queries that people are doing.
Check out some of our SEO services here.
SEO Tips For Photographers
SEO helps search engines know that your site has quality content. That way if your potential clients put in keyword terms, these search engines can pull up your site. Nowadays, Google is very interested in local search. Sometimes you’ll see the maps and the people around you showing up first on the search results. The results will change by where you’re typing and what you’re typing as a query.
If I type in “destination wedding photographer” and I’m in Maui, I’m going to get different results if I go to Oahu, and I type in the exact term because search engines are crawling and searching more for local content. SEO is basically boosting or doing certain things on your website to get found easier by specific terms, phrases, and keywords. Although there is a lot more work that goes into ranking your website online here are a few tips.
- Spend time researching what you’re audience is interested in
- Provide local content that is relevant to your desired searchers
- Be consistent with your blogging and don’t fall behind
- Optimized your site for conversions
Connect with us if you are a photographer that needs help optimizing your site. We have helped many photographers rank above their competition to help searchers choose them rather than their competitors. Contact us here.