8 Golden Rules for Building Landing Pages that Generate Huge Email Lists
The landing page is the page on your website where visitors get to see first after they click on your banner ad, PPC ad, or your promotional email. Landing pages could be a specific web page or even a separate page on your website which you created specifically for search engines.
The primary purpose of these pages is to direct website visitors to do something on your website like purchasing your product, registering an account on your site, or subscribing to your email list. In other words, a great landing page is equal to a high ROI. Thus, the best and most of your website leads should be coming from your landing pages.
Optimizing landing page is a never-ending process. There are many detours you could take to make your journey shorter and more manageable, but you couldn’t be assured of the type of result you could get. Don’t panic, though; the eight golden rules below will guide you in making the landing page optimization journey less bumpy.
Know Your Audience
Who are your target customers? You should have a definite idea of who these people are, what tickles their interest, and where they usually hang out socially. You need to find your target audience first before you could drag them to your website, right? The best places to find your target audience is through social media. Then be clear on WHY they should buy the WHAT product or service. Why should they choose your brand and not your other competitors? Once you can answer these questions, then you are good to proceed on the next golden rule.
Focus On A Sweet And Uncluttered Design
Do your best in planning your landing page design. But don’t try too hard because you might end up putting unnecessary elements on your landing page that ends up being a distraction. Keep in mind that you are designing your landing page to make it as easy as possible for your audience to convert. The overall structure of the page should aim for conversion.
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Present Appealing and Concise Headlines
You only have less than 10 seconds to catch your audiences’ attention after they landed on your web page. Meaning, in less than 10 seconds, you should be able to compel your visitors to stay on your website and browse more or better yet, sign up for your email list. Make this short time productive by polishing your headline and subheadings. Make it appealing then get straight to the point.
You need to be data-savvy to know your website by heart. Installing Google Analytics on your web page will help you determine where your visitors are coming from. Using email automation software will also make it easier for you to track the email addresses you have collected. Then see how far your visitors had checked and where they click on your website through heat mapping software.
Always Walk The Talk
It’s incredibly easy to claim that your products are indeed making your consumer’s life more accessible and convenient. However, your visitors weren’t born yesterday to believe just anyone who claims to be the best. To prove how trustworthy you are and reinforce your brand and goals through customer’s testimonials and recommendations.
Have A Clear Call-To-Action
You don’t need all the CTA’s in the world to fully convince your target consumers. One call-to-action for one landing page is enough so long as you made it clear. The classic “Click Here” is no longer as enticing as when it was first used. So make your call-to-action more unique and original, and a little bit fun.
Here are some conversion rate optimization tips that can help boost sales.
Content is the next thing that visitors will use to determine if they should stay more on your website or go and check another site. Put only the necessary information on the landing page. Make your forms short and crisp.
Take Advantage of Images and Videos
It is human nature to be able to remember an image or a video than the text they thoroughly read. So take advantage of it leave a lasting impression through the use of images and videos relevant to your product.