Omni Marketing vs. Multi-Channel Marketing

Nowadays, marketing your business becomes more advance through the use of technology –
specifically, the internet. The internet becomes a helpful tool for business owners wanting to
sell their products or services online and hoping to get possible leads that could turn to ROI.
Gone are the days when the typical marketing strategy focuses only on TV advertisements or
giving away flyers. These strategies were effective; well, that was before the birth of the
internet. Today, business owners are becoming more dependent on the internet and how it can
make their business more successful.

In this overlapping world of internet, marketing, online selling and digital marketplaces, two
words seem to attract the attention of many users and buyers – Omni marketing and multi-
channel marketing. These two may be interrelated, but they are not the same. The difference
between these two can be traced back to how well the customer experience is joined together
across these two different points.

To further understand the difference between these two, we will talk about each type

Omni – Channel Marketing

When done correctly, Omni-channel marketing can lead to better customer experience,
increase brand visibility and can target the right audience as well as boost customer loyalty.
By using an Omni-channel, you can collect customers’ data from different channels and unify them.
Through this, you can have an idea about people who are interested in your product or service.
Through this data, you can come up with a better marketing design that will lead to better ROI.
Because Omni-channel helps place your message across channels consistently, it can increase
your brand visibility. When a customer experiences personalized customer skill, they can
recognize your brand better, which improves customer loyalty.

Above all, because Omni-channel marketing allows you to analyze when and where to
concentrate, it gives you more time to focus on a particular channel for better ROI. For
example, if your Facebook ad performs well, rather than your Google ads, it would be wise to reduce
your time spent on Google ads and concentrate more on your Facebook ads.

Check out our blog post on how to set up Google ads correctly.

Multi-channel marketing

Using multi-channel marketing also improves your ROI in different ways. For example, with
multi-channel marketing, you can connect with your consumers on whatever channels they are
connected to. Remember, people are not just related to a single device alone – they are using different tools, platforms, and apps, depending on a consumer’s preference.

When you decide to do a campaign across different platforms and devices, you can increase your
consumer engagement and conversion rates because you can connect with your consumers on
different platforms as well as reaching them wherever they might be. Your campaign is
accessible on any device so consumers can view it on their way to work, in bed or even when
they are on a date.

So which is better? Is it Omni-channel marketing or multi-channel marketing? Both are great
marketing strategies actually and can increase your ROI when executed properly. Choosing
between these two will be based mainly on your preference and if you have the time and
patience to do it. Let us help you execute your next marketing venture, connect with us through social media or our contact page.