Marketing vs Advertising

What’s The Difference Between Marketing & Advertising

If you sometimes find yourself confused with marketing and advertising, then rest assured, you are not alone. At first glance, you may see both terms related especially since both aims for the same thing — getting a service or product sold. However, their similarities end there.

If you need help advertising or marketing your business please visit here.

Knowing the difference between marketing and advertising plus great market research will give your business a head start from your competitors. So let’s start digging into these two terms deeper and know them more.

What is Marketing?

Marketing refers to the more extensive process of getting your products ready for the marketplace. The process involves knowing who your potential customers are, their buying behavior, and what piqued their interests so that they will be willing enough to exchange something of value to them, such as money, for the product or service you offered. Marketing includes adjusting and polishing your brand’s color, logo, and other design elements to make it appealing and match well with your product.

4. Primary Elements of Marketing

  1. Product

It is the item that addresses the consumers’ needs. It could be a good or a service.

  1. Price

It is the amount that customers pay for the products or services they purchase.

  1. Place

It is the location where consumers can access the products and services being offered. And products can be provided through selective distribution, exclusive distribution, or franchising.

  1. Promotion

It is the means that a company uses to communicate its products and services to its potential customers. The development used by the company is also a big factor that affects the success of the products or services being offered.

What is Advertising?

If we picture out marketing as a whole pizza, then advertising is just a slice of the entire pizza. Can you see the picture now? Advertising is only one component of the whole marketing process. It is part of the element Promotion in Marketing. Advertising is the process that companies use to promote their products and services and to spread the word so that the potential customers will know that the company exists.

Advertising can be in the form of newspapers, magazines, direct mail, billboards, TV, radio, and other online mediums. Like marketing, advertising also evolved – from print to media advertising where the ways are less costly, more effective and reach more potential customers in a shorter period.

Marketing and Advertising are two significant terms in online business that are ALWAYS used. So if you want to thrive in this very competitive industry, then understanding the difference between the two words is essential.  Remember, advertising is marketing, but Marketing is not advertising.

About the Author:


  1. MichaelbumOctober 29, 2018 at 10:20 am - Reply
  2. RachelNusNovember 3, 2018 at 7:17 am - Reply

    Paydayloans up to 1000$

    personal loans

  3. Keto Drive ReviewsNovember 17, 2018 at 8:03 am - Reply

    I want to to thank you for this excellent read!!
    I definitely enjoyed every little bit of it.

    I’ve got you saved as a favorite to look at new stuff you post?

  4. SuzannaNovember 18, 2018 at 9:14 pm - Reply

    Greetings from California! I’m bored to tears at work so I decided to browse your website on my iphone during
    lunch break. I really like the information you present here and can’t wait to
    take a look when I get home. I’m surprised at how quick your blog loaded on my phone ..

    I’m not even using WIFI, just 3G .. Anyways,
    awesome site! I’ll right away grasp your rss feed as I
    can’t in finding your e-mail subscription link or
    e-newsletter service. Do you’ve any? Please permit me know in order
    that I may subscribe. Thanks. It is perfect time to make some plans for the future and it is time to be happy.
    I have learn this publish and if I could I desire to suggest you
    few fascinating things or suggestions. Maybe you can write subsequent articles
    regarding this article. I want to read more things about it!

  5. TomNovember 20, 2018 at 6:44 pm - Reply

    I want to to thank you for this excellent read!!
    I definitely enjoyed every little bit of it. iphone games free/a>

  6. Keto One ReviewsNovember 22, 2018 at 11:15 am - Reply

    Its excellent as your other blog posts :D, thanks for posting.

  7. Amora Cream ReviewsNovember 23, 2018 at 6:50 am - Reply

    Aw, this was an exceptionally nice post. Taking the
    time and actual effort to generate a great article?
    but what can I say? I hesitate a whole lot and don’t
    seem to get anything done.

  8. verocream.netNovember 24, 2018 at 10:55 pm - Reply

    Excellent read, I just passed this onto a friend who was doing some research on that.
    And he actually bought me lunch as I found it for him smile So let me rephrase
    that: Thank you for lunch!

  9. DermaCorrect ReviewNovember 25, 2018 at 5:22 am - Reply

    Thanks designed for sharing such a pleasant idea, article is pleasant,
    thats why i have read it fully

  10. BetterStrengthNovember 25, 2018 at 6:03 am - Reply

    You could certainly see your skills in the work you write.
    The arena hopes for even more passionate writers such as you who are not afraid to say how they believe.
    At all times follow your heart.

  11. ΝΤΕΤΕΚΤΙΒNovember 25, 2018 at 7:32 am - Reply

    I enjoy what you guys are usually up too. Such clever work and exposure!

    Keep up the fantastic works guys I’ve added you guys to our blogroll.

  12. Power Pro XNovember 25, 2018 at 3:12 pm - Reply

    May I simply just say what a relief to find
    somebody who genuinely knows what they are discussing on the web.
    You definitely know how to bring a problem to light and make it important.
    More and more people need to read this and understand this side of your story.
    I was surprised you aren’t more popular given that you definitely have the gift.

  13. Male Power XL Male EnhancementNovember 25, 2018 at 6:10 pm - Reply

    My brother recommended I might like this web site.
    He was totally right. This publish actually made my day. You can not believe simply how much time I had spent for this information! Thank you!

  14. GMax CBD OilNovember 26, 2018 at 10:37 am - Reply

    Howdy would you mind stating which blog platform
    you’re working with? I’m going to start my own blog in the near future but I’m having a difficult
    time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique.
    P.S My apologies for being off-topic but I had to ask!

  15. Keto Primal ReviewNovember 26, 2018 at 4:13 pm - Reply

    Simply wish to say your article is as astonishing.
    The clarity in your post is just great and i could assume you’re an expert on this subject.
    Well with your permission let me to grab your feed to keep updated
    with forthcoming post. Thanks a million and please continue the
    enjoyable work.

  16. Viola Skin SerumNovember 28, 2018 at 2:45 am - Reply

    Hey there, You have performed an excellent job.
    I will definitely digg it and in my opinion suggest to my friends.
    I am sure they will be benefited from this website.

  17. Alphenta Keto Pro ReviewsNovember 28, 2018 at 10:57 am - Reply

    I really appreciate this post. I have been looking all over for this!

    Thank goodness I found it on Bing. You’ve made my day!
    Thank you again!

  18. Reviva Brain IngredientsNovember 29, 2018 at 5:49 pm - Reply

    Undeniably believe that which you said. Your favorite justification seemed to
    be on the web the simplest thing to be aware of.
    I say to you, I definitely get annoyed while people think about worries that they plainly don’t know
    about. You managed to hit the nail upon the top
    as well as defined out the whole thing without having side-effects , people could
    take a signal. Will probably be back to get more.


  19. scr888December 30, 2018 at 10:40 am - Reply

    Lot all associated with opportunities that you can take regarding.
    That is why you always have to be at your toes if you are within the net trying to make money.

Leave A Comment

Enjoyed this article? Please spread the word.