How To Do Google Ads Correctly
When you have an online business, one of the things that you will continue to work out for is finding customers for your business and expand your reach so that you’ll raise your revenue. And while we’re on the topic of online advertising, don’t you know that there is an effective way of increasing your ROI without spending much? Yes, that is through the use of Google Ads. However, you have to understand that Google Ads won’t work for everyone especially if you don’t know how to use it correctly. So here I am now with tips on how to use Google Ads for your business’ benefits.
Have a clear goal
Before you start up any campaigns, you have to determine first your purpose in running one. What is your purpose in using Google Ads? Are you using it for generating leads or for your online store? You have to know how you would like your audience to react to the campaign. Your answer to these questions will help you decide on which feature to focus on. Your audience should be your primary concern in planning and write your ads. And then put yourself in your audience’ shoes. Only then you will know how to catch their attention and eventually raise your ROI.
See which keywords to prioritize
How will you know which keyword sells best? Again, put yourself in your audience’ shoes. The most elements in every business are the customers and understanding what they want. No matter how ads you are going to launch, if you do not understand the search terms that your target audience uses when they are browsing the internet, it will still end a failure. Use keyword tools to check how much users use your keywords in their searches. The search volume will tell you if you should continue running a campaign on it or consider revising it.
Cost Vs. Budget
So you already have the keyword you want to optimize. The next question is “Can you afford the campaign for that keyword?” Let’s face it, your resources aren’t infinite, and in the first place, you are running ads to profit; not the other way around. To help you answer this question, set a maximum cost-per-click (CPC). Then use the keyword tool to compare the result with the estimated CPC you get in the keyword tool. Anyway, you can use the formula below to determine how much it would cost to run ads for your selected keyword:
Max CPC = [(profit per customer) x (1 – profit margin) x (website conversion rate)]/100
It is crucial for your maximum CPC and the estimated CPC to be close enough. Otherwise, you have to either lessen your profit margin or raise your profit per customer.
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Have a unique selling proposition
Don’t give your customers time to reconsider your competitors. There is a huge possibility that they will question why they are choosing you over the other. Prepare a unique selling proposition that will compel your targeted audience right on the spot. The best thing about having a compelling selling proposition is that it will boost your sales and removes price comparison when shopping.
Be Mobile – Friendly
Never ignore the power of mobile phones. Majority of online customers are using their mobile phones when visiting websites. If these users and not satisfied with your mobile app, you will lose a lot of possible customers. Customize your mobile landing page, CTA, and other features to enhance user experience.