Seven Easy Email Strategies to Warm-Up Your CoId Email List
- Segment your Email List to choose your prospects
- Remind your subscribers why they subscribed by re-introducing your brand
- Provide them with something of irresistible value
- Explain Your 0ffer
- Take benefit of Facebook Custom Audience
- Add a personal touch to your emails
- Put an end to the conversation with a simple Call To Action [CTA]
Segment your Email List to choose your prospects.
Segment your List for better engagement with the audience. Segmentation can be the basis of how you acquired the List, whether they are engaged or not, or any other way you feel is suitable for your business.
Remind your subscribers why they subscribed by re-introducing your brand.
Your subscriber personally opted for your brand, agreed! But don’t assume that they still remember you, start by re-introducing the brand and the value they would be getting if they stay associated.
Provide them with something of irresistible value.
One of the fastest ways to re-engage your audience is by providing something of value. It could be tips and tricks, e-book, freebie, or anything which would make them look forward to your emails.
Check out this blog post to boost your email sign-ups.
Explain Your 0ffer.
A great offer should always come with a great explanation as to why it is offered; otherwise, people may conclude that your offer isn’t as valuable as you claim it to be.
Take benefit of Facebook Custom Audience.
With the usage of Facebook custom ad structure, you get the option of uploading your non-engaged email list and showing custom ads to them. It can be a great way to engage them and increase brand recall.
Add a personal touch to your emails.
Write the email with a personal and engaging tone. Sure, you represent a brand, but behind the brand are real people, and this emotion should be sent through your email.
Put an end to the conversation with a simple Call To Action [CTA]
Wrap up your email with a nice CTA along with a promise to deliver more value, 0ffers, and an option to provide valuable feedback. Follow this blog post about creating CTA that works.
#ProTip: Make sure your content is precise and well written. Also, don’t forget to stay in touch and fulfill your promises.