How To Create The Ultimate Landing Page
So you’ve got the perfect marketing plan, have the paid search ads running for your perfectly optimized website and generating ideal website traffic. Yes, your site is almost complete. ALMOST. Why? Because you have been wondering why your conversion rate isn’t moving! Let me ask you this; is your landing page perfect enough to convert? Probably not.
So how should you create a landing page that will convince your visitors to take the plunge become your customers? Below are the steps to create the ultimate landing page that converts.
Pay Attention to Your Unique Selling Proposition (USP)
A great Unique Selling Proposition (USP) has a killer headline, convincing subheadline, with winning reinforcement statement and closing argument. The main headline is where everything begins since it is the first thing that your visitors see when they arrive on your landing page. It should be captivating enough that the visitors would want to keep on reading it. And while the main headline catches the attention of your web page visitors, your subheadline, on the other hand, should be convincing enough to hold the attention of your visitors to make them want to stay.
Make Engaging Contents
Visual content is another essential component of the ultimate landing page. They say that a picture paints a thousand words, so make sure that your visitors can also read the exact message you want to convey to them when they look at your visual contents. Make sure that they are large enough and of high quality. It should also be relevant to your business and the products or services you are offering.
Here is a blog post about content marketing vs traditional.
Emphasize What You Can Offer
Be clear with the message you want to communicate to your audience. Your visitors should be able to determine right away what your business offers to them. It’s up to you how you place your benefit on your landing page. You could either integrate them on your headline or you could separately summarize them in a paragraph. What’s important here is that the benefit you offer must agree with everything else on your landing page. And it must describe the problem you are solving and how better your products are from your competitors.
Show Off Your Happy Customers
Let’s face it; everyone can put up a website overnight and claim to be the best in their fields. Show how credible you are and how you walk your talk by providing social proof such as customer’s testimonials and reviews, social signals or the figures of your social media followers, trust seals, and awards that your business have received over the years.
Make A Clear And Concise Call-To-Action (CTA)
Your business’ Call To Action (CTA) is essential since its primary purpose is to increase the web page conversion rate. Your Call To Action should be convincing and attractive enough for the visitors to click on it. So pay extra attention to designing and creating your CTA. It could be a stand-alone button or a part of lead generating form.
By now you should have understood how important your business’ landing page is. It could make or break your conversion. To ease the challenge in creating the ultimate landing page, you could follow the steps mentioned above and succeed in turning your visitors to real customers.