The Ultimate Guide To Conversion Rate Optimization
Online marketers build websites to drive traffic which will then be converted into leads. Marketers will create more ways to make more traffic and hopefully bring success to their businesses. Some marketers incorporate SEO strategies to generate more traffic while others focus more on getting more from the existing traffic. This is where Conversion Rate Optimization comes into the picture.
What is Conversion Rate Optimization?
Conversion Rate Optimization or CRO has shot up its popularity. Mainly because it is conceived as the most effective way to maximize profits from sales without raising your advertising cost. By definition, Conversion Rate Optimization or CRO is the process of optimizing your websites such as your landing pages and sponsored search ads to improve the overall performance of your site; thus, increasing your conversion rate. In the most straightforward term, CRO is the method marketers used to determine what exactly your visitors are looking for when they land on your web page; and then offering that to them. The first step of Conversion Rate Optimization is to identify what your conversion goals are for any given web page or mobile app. The type of product or services you are providing will determine your conversion goal and success metrics. If your business is in the media industry, then perhaps your goal will revolve around the number of page views and ad views your site gets, number of newsletter subscriptions and percentage of content engagement.
Why Conversion Rate Optimization Crucial?
Conversion Rate Optimization is crucial as it helps you increase your profits per visitor, thus, acquiring more customers and making your business more prominent while minimizing your acquisition costs. However, the first benefit that a company gets with CRO is their better customer insights. Business owners receive the opportunity to learn more about their audience. Thus, they will be able to find the RIGHT customers for business and to provide their needs completely. Smart business owners know that customers are not infinite. But with Conversion Rate Optimization you will be able to convert website visitors into customers and increases your ROI. It is like watching your very own company grows without spending too much on the acquisition effort. In the visitors’ point of view, they will stick around your website because they have a better experience on it. They tended to feel smart and empowered while browsing on it. If the visitors like the navigational and organizational structure of your website, then it will be more natural for you to engage them in your activities like newsletter subscription and recommendations. Conversion Rate Optimization has been already proven to be a very significant tool for online marketers. You can start planning for CRO once you gain website visitors that had been steadily converted into leads for your sales team. However, CRO is not for everyone. You need to have the right amount of steady website traffic. Check out this relevant blog post to read more about hiring the right internet marketing company to help you accomplish your online marketing goals.
Shane Perry Marketing is a marketing agency based in Maui, Hawaii. Our services include internet marketing services, web, and graphic design, marketing consultation, social media marketing, and search engine optimization.