Content Marketing Strategies That Work
Content is king in the game of marketing. Content-rich articles, videos, and images provide value to your audience. Thus, having a good pool of material for your brand or business will regularly bring in traffic and leads that you can funnel into sales. Here’s how you can improve your current content strategy that will boost your brand awareness and business profits.
Know Your Target Audience
To develop a successful content marketing plan, you need to define your target audience. Who are your potential customers and what are they looking for? What is your buyer’s persona? By knowing your target audience, you can create relevant and valuable content that is helpful to your potential customers. This, in turn, will bring in more targeted traffic to your site.
There will also be times that your target audience at a specific time will change. You might have to target a new group of people, or even expand your current target market. Conduct market research to plan content that will be relevant to your growing audience. Here are some related tips for creating an Instagram content strategy.
Brainstorm For Fresh Content Ideas
People will always go for fresh and vibrant content that they can still virtually consume. Here are some tools you can use to get content ideas:
HubSpot’s Blog Topic Generator: You can get blog post topics for an entire year which you can add to your editorial calendar with this feature. Enter the general terms or issues that you’re interested in, and this content generator will provide ideas for you.
BuzzSumo: A longtime favorite of content marketers, BuzzSumo helps you discover favorite content ideas. It uses social media shares to determine which types of content are accessible and highly shareable. You’ll know which content ideas do well that you can use for your social media pages.
Content Forest: This site offers free tools which will help you find favorite content from your competitors. You’ll also know which keywords are sufficient to use for your content strategy.
Focus on the Types of Content that Matter
There are various ways you can create content that you can use in marketing. It will take some trial and error to know which ones would work. Once you determine what types of content bring in more traffic to your site, you have to focus on them to expand your reach. Types of material include blog posts, eBooks, templates, infographics, videos, podcasts, and other external content.
Are you ready to level up your content marketing that works for your business? Consult with Shane Perry Marketing now to lay out a content marketing strategy that will reap great benefits for your brand.