What Will Content Marketing Be Like In 2019?
The marketing world changes every day. New tools and technologies are emerging, and you can get easily lost with all of these ideas. Fresh thinkers put a new spin on old tactics, and the level of quality continues to rise. What should do? You might be overwhelmed with all the information and your eagerness to keep your business on top but don’t forget that content marketing is here to stay – always has, always will be.
Content marketing keeps on going through the years. It was estimated that the content marketing industry would be worth $400 billion in 3 years. So, what will be content marketing be like in 2019? Well, content marketing will become marketing. Content marketing may have been here for quite some time, but it is still a relatively new phenomenon. Did you know why content marketing has taken over the marketing world today? It is because the content is one of the best tools you can use to earn trust, build your brand, generate traffic and everything in between. Content marketing is marketing itself!
To give you an overview, there are three kinds of content creation:
- Useful content. A guide content, how – to post that aims to help your audience a task or learn a new skill.
- Informative content. Your goal here is to make your audience learn a new skill or help them make a better decision.
- Entertaining content. Your emotion has values – so does a compelling content.
How to do better in content marketing in 2019
The trick to succeeding in content marketing will always be the same – creating unique and valuable content that users will read and love. However if you need better ideas on how to up your content marketing skills, then these simple tips below are for you:
Produce Valuable Content
Millions and millions of contents are being published on the internet daily, but know what sets them apart? It’s the value. Not all materials provide the value that readers are looking for. And that what your content needs to have for it to stand out. Know and understand your readers, determine their characteristic that they share, and finally, provide content that will solve their problem.
Make Your Content Accessible Enough
For your content to help your readers, you have to make sure that they can fully access it. Find out first where your readers usually hang out and then build a connection with them. And when you are already sure that you can now freely interact with your customers, that is the time you offer them your contents.
Build Relationship With Your Readers
The word here is trust; gain your readers trust for you to build a trustworthy relationship with them. Treat your audience not as just mere customers but also contributors to your business. Show them that they are as vital to you as your content to them.
Give your audience an opportunity to engage – that’s the best content marketing strategy you can do for this year!
Here is an article talking about content marketing vs traditional advertising.