How to Choose and Use Long-Tail Keywords Effectively

Seasoned online marketers, who have been in the business from the first time Google laid out its rules in marketing up to the latest changes in SEO algorithm, knows that keywords play a very important role in connection to the customers. Establishing your business for a common or too generic keyword is really hard. And with the latest changes in SEO algorithm, long-tail keywords are found and proven to be the most effective choice of keywords.

Here is a beginners guide to SEO.

Long-tail keywords are the keywords with three or four phrases that are very specific about what your product or services are about. Take this scenario: your company is selling wall decors. If you try to rank your website using the keyword “wall decors”, chances are that your website will never land on the first page of major search engines. There too much competition in this keyword; and if your company is still starting up, you will never get a chance to beat the many Goliath’s in the online world. However, if you specify your keywords with, perhaps, “contemporary wall art décor metal” then there is a larger chance that you will find those consumers that are also searching for an exact product as yours.

How To Choose Long-Tail Keywords?

Long-Tail Keywords surely helps you rank your web page. But you also have to make sure that you’re using the keywords that will lead targeted customers to the exact products. In order to achieve this, you have to do keyword research. Now, now, this may sound as easy as typing on a search box and the rest will be laid out for you.

There are principles that you must follow in order to achieve the right keywords for your products and services. First, know your business by heart. What makes your business stand out from its competitors? Who are the people that you are targeting for your products? Then, use tools to find potential keywords that you could use. Google Adwords Keyword Planner is a good place to start your search for potential keywords, however, there are also other great tools you can use like Ubersuggest.io and Soovle.com.

How To Use Long-Tail Keywords Correctly?

Let’s say, you already have your long-tail keywords ready to drive traffic to your website. The question is, how will help boost your ranking and sales effectively? Learn the tips below:

  • Optimize your website content for long tail keywords

Create a high-quality content optimized for the long tail keywords is the first step. High quality means your content must be relevant to your targeted audience, very informational, and unique. Incorporate your keywords in several places like the Header and first paragraph of the post. But make sure that look natural. It is also important to add at least one image in every content optimized with alt tags, titles, and description.

  • Promote your content

Once your contents and blog posts are ready, it’s time to leverage and promote them. Social media sites are the best places to promote your content with fast reaction from your desired audience. If you could add infographics and images in between the promotion, then much better.